BAKOLORI JOURNAL OF GENERAL STUDIES

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Yahaya, D. S. (2021). INFLUENCE OF AWARENESS AND PERCEPTION OF POTENTIAL CUSTOMERS ON WILLINGNESS TO ADOPT ISLAMIC BANKING IN NIGERIA. BAKOLORI JOURNAL OF GENERAL STUDIES, 11, page 2973-2986. https://doi.org/10.xxxx/abcd

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Abstract

This study examined the influence of awareness, and perception of the potential customers of Islamic bank in Nigeria in relation to willingness to use the products and services provided by the bank. The study employed the use of survey questionnaire to the academic staff of Abdu Gusau Polytechnic. A total of 103 completed questionnaires were retrieved and analyzed using Structural Equation Modeling. The results suggested that awareness and perception of the potential customers are positive and significantly influenced the willingness of the respondents to use the banking products and services. The overall model explained 33.4 percent of willingness to adopt the Islamic banking products and services.

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